Multi-platform publishing
Six platforms already sit inside the fullest partnership, so this page is about depth: what changes between them, and what it costs to pretend it does not.
The short version
Is this for you? For six platforms fed one asset with the caption tidied on the way. It is depth, not reach: worth it where a brand genuinely lives on several platforms, and overkill where one is doing all the work.
What leaves your plate. Nothing walked from one feed to the next, each platform built in its own grammar, register and length, and the posting times taken from your audience's own habits rather than a chart, then held.
What starts working. Content that looks native everywhere it lands, a schedule built from your own audience instead of general advice, and one day of shooting that keeps paying out across every placement you own.
The smallest way in. A free audit: three fields, and a written reading back, usually within about three working days. It commits you to nothing.
What to read next. The five levels to see where this fits, or the casework to see it done.
Where cross-posting stops being publishing
Nothing gets walked from one platform to another
A TikTok cut arriving on LinkedIn with a tidier caption is still a TikTok cut, and it reads that way to everybody scrolling past it. Each platform gets its own build: length, opening, register, captions, the place the eye lands and the reason a person is on that app at all. Same campaign and same message, assembled four or six separate times.
Publishing times are found, then defended
An account with history has already told you when its audience turns up, so its own data sets the schedule. An account with none borrows the platform's general activity as a starting point, then corrects it week by week from what the first hours actually do. Published advice about the best hour to post is a hypothesis, and it belongs to somebody else's audience.
This is depth inside the top tier
Multi-platform management is not a separate thing to buy from us. Instagram, TikTok, LinkedIn, X, Facebook and Threads sit inside the fullest partnership already, which is why this page describes how far the work goes and not what it costs to bolt on. A brand that wants to begin on one or two platforms can, and the case for widening then gets made from that brand's own results rather than from a principle.
One shoot, several afterlives
Material is planned so a single day can be cut for a feed, a story, a vertical short and a marketplace listing without anybody going back for more. Text-free masters are kept, so another language or another placement is one more export away. Repurposing is a decision taken at the plan, months before someone asks for it.
The specifications everything is built to
| Reels, Shorts and Stories | 1080 × 1920 px, 9:16 |
|---|---|
| Feed post and carousel | 1080 × 1350 px, 4:5 |
| Grid check | main subject inside the 3:4 grid crop; the profile grid previews tall now, not square |
| File naming | date, subject, format |
| Platforms in scope | Instagram, TikTok, LinkedIn, X, Facebook, Threads |
Where each platform puts its own furniture
The safe areas are the brief
Every platform lays its own furniture over your frame: a profile row, a caption, a sticker tray, a swipe affordance. Type and logos stay clear of those zones per format, so the rule holds across every file, which is why the same design gets set twice instead of scaled once. Those rules, ratio, duration, safe zone, captions and interaction, are kept as a dated matrix with a row per destination and rechecked before a campaign rather than trusted from memory, because platforms move their furniture without notice.
Named so anyone can find them
One naming convention across every asset, so somebody who has never opened the folder can sort a month of content by date, subject and format. Scheduling runs through a single platform, so the queue, the first-hour check and the export for reporting all live in one place.
Six platforms are not one job done six times; they are six jobs that happen to share a campaign.
A caption tidied on the way to the next feed is still the last platform's post.
What changes for you
Content that looks native everywhere it lands, a schedule built from your own audience's habits instead of from general advice, and one day of shooting that keeps paying out across every placement you own.
Related: Social media management · The social calendar · Repurposing · Vertical video editing · Shorts and Reels
The audit reads the feed as a system: formats, cadence and how much of each filming day the channel actually uses. What we would change comes back in writing.
Request your free audit.
Three fields, and a written reading back: a fit snapshot, two or three prioritised opportunities, and a recommended next step.
A person reads the channel and writes the audit by hand: a considered read typically takes three working days. That is the usual shape, not a promised turnaround. We use these details only to reply to you: no lists, no lurking.
What you will get
A fit snapshot: where your channel stands, and whether we are a match.
Two to three opportunities: specific, prioritised, yours to keep.
A recommended next step, even if that step is not us.
The audit is free and commits you to nothing: nobody follows up with a call you did not ask for.
The casework shows all of this done.
The case studies are the same work with the numbers, the sources and the dates attached.
See the casework →